- Goody Bags - drawstring backpacks stuffed full of goodies and info, compliments of Sunny King Automotive
- Pre-ride breakfast at JSU – Free to all: riders, family, friends, vendors, volunteers, sponsors…
- Pre-ride devotion - By Dunaway Conner, inside Pete Mathews Coliseum (7:00 am)
- Post-ride party – Buffet by Cooter’s Rib Shack and entertainment. $10 head for family and friends.
- Fully stocked Rest Stops - Depending on the distance chosen, Challenge and ULTRA riders have access up to 11 Rest Stops. (The Chief Ladiga Cruise has 3 Rest Stops.)
- Law enforcement support
- Medical support on courses and at Start/Finish by JSU’s College of Nursing Trailer, with support from Highland Health Systems
- SAG and technical support
- On-course communication
- Official custom number bibs
- Professional Timing – TopView Sports. Chip time – start to finish.
- Custom Finisher Caps created by Hincapie Sports and compliments of Highland Health System
- Option to order custom event jerseys, bibs, shorts, and socks by Hincapie Sports
- Custom ride t-shirts
- Bragging rights for ULTRA Finishers ONLY, and ULTRA Finishers receive a custom Finisher Shirt (Non-Finishers will receive the ashes of their burned shirts). ULTRA Finishers have the option to order the custom ULTRA FINISHER jersey
- Finisher medal for Cheaha Challenge Century and ULTRA riders - Alabama Backroads Century Series
- Massage Therapy
- Transport to the Top inside Cheaha State Park for riders' family and friends
- BIKEXPO – At Pete Mathews Coliseum Saturday and Sunday
- HOT SHOWERS AT THE FINISH!
A Top 10 Event in the State of Alabama as selected by the Alabama Bureau of Tourism & Travel in 2006, 2010, and 2012.